My Design Canvas
A showcase of my creative projects.
Adobe InDesign, Photoshop
Magazine Spreads featuring Cold Play
Adobe Lightroom, Illustrator
Public Service Announcement (PSA)
For this photography project, I took on the challenge of creating two distinct PSA using the same photo. Through experimentation with various abstract shots, I was able to produce two unique and impactful pieces that communicate different messages. The project allowed me to explore the power of visual storytelling and the versatility of a single image.
See my other experimental work:
Adobe Illustrator, Photoshop
Landmark-inspired Souvenirs from Toronto
The objective of our project was to create a set of icons that shared a consistent design style and could be used across a range of promotional materials, including merchandise. Our team decided to go with a "Toronto Landmarks" theme because we're all big fans of the city and its cultural, sports, and entertainment scenes. To best capture the city's vibrancy, we carefully selected six different landmarks to feature. In order to create designs that were visually appealing and harmonious, we utilized the golden ratio technique in our design process.
See our mock-up products.
I would like to acknowledge the excellent work and contributions of my team member, Viet Vu, and highly recommend checking out his portfolio!
Adobe Illustrator, Google Slides
Developing a Digital Marketing Strategy for Jimmy's Coffee Expansion in GTA
The objective of this project is to develop a digital marketing strategy for Jimmy's Coffee to expand its business in the broader GTA market by leveraging pop-up stores and digital advertising. Our team conducted a comprehensive analysis of Jimmy's Coffee's current digital presence, research the broader GTA market including demographics, competition, and customer behaviour.
Based on the research, our team developed a phased approach for Jimmy's Coffee, starting with pop-up stores in various GTA areas to test market response and finalize new branch locations. We will develop a digital marketing approach to support the expansion plan, including revamping the existing website to improve content quality, redeveloping an app to establish a loyalty program, and leveraging digital advertisement through geo-targeted Google ads and social media for the new GTA locations.
Crafting Alessi's Canadian Brand: Logo Redesign and Application
This project aims to revamp Alessi's brand identity for its entry into the Canadian market, emphasizing its rich history and craftsmanship through a redesigned logo and its applications. The primary objective is to enhance brand awareness and recognition, drive traffic, and expand their presence on social media channels. The key message for the brand will be "If you know, you know", emphasizing its exclusivity and high-end products to attract its target audience.