This collaborative branding and marketing project with Pei-Ying Lai was a highly enjoyable experience from start to finish. We began by conducting extensive research to ensure that we fully understood the brand and its target audience. Then, we moved on to sketching out ideas and concepts for the logo, website and marketing materials.

Throughout the process, we maintained excellent communication to ensure that we were aligned on design decisions and the overall vision for the project. Once we had settled on the core concepts, we worked collaboratively to finalize the use of colours and typography to create a cohesive visual identity for the brand. It was an absolute pleasure working with such a talented designer, and I highly recommend checking out Pei-ying's website to see more of her amazing work.