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Crafting with Care:
Building Tutti Cotton's Brand Identity

Creating a Cohesive and Recognizable Identity for an Eco-friendly Apparel Brand

Collaborative project

May - July 2022

Adobe Photoshop, Illustrator, InDesign, Dimension, XD & Procreate

This collaborative branding and marketing project with Pei-Ying Lai was a highly enjoyable experience from start to finish. We began by conducting extensive research to ensure that we fully understood the brand and its target audience. Then, we moved on to sketching out ideas and concepts for the logo, website and marketing materials.


Throughout the process, we maintained excellent communication to ensure that we were aligned on design decisions and the overall vision for the project. Once we had settled on the core concepts, we worked collaboratively to finalize the use of colours and typography to create a cohesive visual identity for the brand. It was an absolute pleasure working with such a talented designer, and I highly recommend checking out Pei-ying's website to see more of her amazing work.

Project Brief

About the Client

Tutti Cotton is a socially responsible apparel brand dedicated to crafting clothing for moms and children using ethically sourced chemical-free fabrics. As a startup, they required a logo that would represent their identity and commitment, a brand standard manual to create recognition across all platforms and a prototype website.


Moodboard, Logo Thumbnails and more...

Our team initiated the project by creating a mood board and developing logo thumbnails to establish the brand's visual identity. After that, we created a comprehensive brand standard manual and a website prototype, resulting in a cohesive and recognizable brand identity that accurately represents Tutti Cotton's vision.


Brand Standards Manual

Click on the full-screen mode for the best viewing experience.

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